1. INTRODUCTION
BrandScale-FBA ("we," "us," or "our") operates the website brandscale-fba.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site and use our free Product Validation System, including the Amazon Profit Calculator and Product Validation Framework (collectively, the "Free Tools").
By accessing or using our Site and Free Tools, you consent to the data practices described in this policy.
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide
When you download our Free Tools, we collect:
Name: First name and last name
Email Address: For delivery of free tools and marketing communications
Business Name (Optional): To understand your business context
Business Type: Whether you're an existing seller or new to e-commerce (via form selection)
2.2 Automatically Collected Information
When you visit our Site, we automatically collect:
Device Information: Browser type, operating system, device type
Usage Data: Pages visited, time spent on pages, click patterns
IP Address: Your internet protocol address and general geographic location
Cookies: Small data files stored on your device (see Section 5)
2.3 Information From Third Parties
We may receive information about you from:
Google Analytics: Website traffic and user behavior analytics
Email Service Provider (GoHighLevel): Email engagement metrics (opens, clicks)
Payment Processors (Stripe): If you purchase paid products/services
3. HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
3.1 To Provide the Free Tools
Deliver the Amazon Profit Calculator and Product Validation Framework to your email
Provide access to downloadable PDF resources
3.2 Marketing Communications
Send educational email series about Amazon FBA
Inform you about our paid products and services (£97 Amazon Growth Audit, £49 Fast Start Course)
Share relevant tips, strategies, and case studies
Notify you of updates to our tools and resources
3.3 To Improve Our Services
Analyze how users interact with our Free Tools
Understand which content is most valuable
Optimize our email sequences and landing pages
Improve user experience on our Site
3.4 For Legal and Business Purposes
Comply with legal obligations
Prevent fraud or abuse
Enforce our Terms and Conditions
Respond to legal requests or claims
4. LEGAL BASIS FOR PROCESSING (UK GDPR)
We process your personal data under the following legal bases:
Consent: You provide explicit consent when submitting the form to download our Free Tools
Legitimate Interests: We have a legitimate interest in marketing our services to individuals who have expressed interest by downloading our Free Tools
Contract Performance: To deliver the Free Tools you requested
5. COOKIES AND TRACKING TECHNOLOGIES
5.1 What Cookies We Use
Essential Cookies: Required for the Site to function properly
Analytics Cookies: Google Analytics to understand site usage
Marketing Cookies: To track conversions from advertising campaigns (Google Ads)
Session Cookies: To remember your preferences during your visit
5.2 Managing Cookies
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Site.
6. HOW WE SHARE YOUR INFORMATION
We do NOT sell your personal information to third parties.
We may share your information with:
6.1 Service Providers
GoHighLevel: Email delivery and marketing automation
Google Analytics: Website analytics
Stripe: Payment processing (if you purchase paid products)
Hosting Providers: To store and serve our Site content
These providers are bound by contractual obligations to keep your information confidential and use it only for the purposes we specify.
6.2 Legal Requirements
We may disclose your information if required by law, legal process, or to protect our rights, property, or safety.
6.3 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
7. DATA RETENTION
We retain your personal information for as long as:
You remain subscribed to our email list
Necessary to provide you with services
Required by law or legitimate business purposes
After you unsubscribe or request deletion, we will delete or anonymize your data within 30 days, except where we are required to retain it for legal or accounting purposes.
8. YOUR RIGHTS (UK GDPR)
Under UK data protection law, you have the following rights:
8.1 Right to Access
You can request a copy of the personal data we hold about you.
8.2 Right to Rectification
You can request that we correct inaccurate or incomplete data.
8.3 Right to Erasure ("Right to be Forgotten")
You can request that we delete your personal data.
8.4 Right to Restrict Processing
You can request that we limit how we use your data.
8.5 Right to Data Portability
You can request a copy of your data in a structured, machine-readable format.
8.6 Right to Object
You can object to our processing of your data for marketing purposes.
8.7 Right to Withdraw Consent
You can withdraw your consent at any time by clicking "unsubscribe" in any email or contacting us directly.
To exercise any of these rights, contact us at: [email protected]
9. EMAIL MARKETING AND UNSUBSCRIBE
9.1 What You'll Receive
When you download our Free Tools, you will receive:
Immediate: Email with download links to the Free Tools
Educational Series: Emails with lessons about Amazon FBA (frequency: 2-4 emails per week for 4 weeks)
Marketing Emails: Occasional emails about our paid products and services
9.2 How to Unsubscribe
You can unsubscribe at any time by:
Clicking the "Unsubscribe" link at the bottom of any email
Contacting us directly at [email protected]
We will process your unsubscribe request within 24 hours.
10. DATA SECURITY
We implement reasonable security measures to protect your personal information, including:
Encryption: SSL/TLS encryption for data transmission
Secure Storage: Personal data stored on secure servers
Access Controls: Limited access to personal data by authorized personnel only
Regular Security Reviews: Periodic assessment of our security practices
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
11. CHILDREN'S PRIVACY
Our Site and Free Tools are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
12. INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and processed in countries outside your country of residence, including the United States. We ensure that such transfers comply with applicable data protection laws through:
Standard Contractual Clauses: Approved by the UK Information Commissioner's Office
Adequate Safeguards: To protect your data in accordance with UK GDPR
13. THIRD-PARTY LINKS
Our Site may contain links to third-party websites (e.g., YouTube videos, external resources). We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our Site and Free Tools after changes are posted constitutes your acceptance of the revised policy.
We encourage you to review this Privacy Policy periodically.
15. CONTACT INFORMATION
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
BrandScale-FBA
Email: [email protected]
16. COMPLAINTS
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
By using our Site and downloading our Free Tools, you acknowledge that you have read and understood this Privacy Policy.
© 2026 BrandScale-FBA. All rights reserved.